We all know the old ways of getting funded to make a video game or start a new business. Some of these old ways include obtaining a loan or getting a formal equity investment. Here are some of the up and coming more creative ways to get funded to build your game!


Fig is like Kickstarter for games, but is also a games publisher. Games, which are successfully funded, are also promoted by Fig when finished. Fig is so great because instead of only being able to purchase a game that isn’t yet complete like on Kickstarter, users can also decide to take an equity stake in the game. Users then will receive some of the proceeds from the sales of the completed game.

Fig is interesting for games, but the concept of crowdfunding an equity investment in the sales of a product could be applied to other product categories than just video games.

Indie Fund

Indie Fund helps ambitious developers achieve their game development goals. The model is simple, they fund your game’s development costs until they are repaid in full and then 25% of sales until they double the initial investment or until two years pass by. If your game doesn’t generate enough revenue to cover the development costs then Indie Fund eats the loss.

Indie Fund is great because it’s not a traditional loan where a developer puts up their assets in exchange for money with Indie Fund you are forgoing some initial sales until you pay the development costs back.


From the vibrant community of creators and funders to the many successfully funded projects, Kickstarter deserves a mention on any list on how to raise money for any type of project. Double Fine has had many successfully funded Kickstarters to supplement the development of their games. Double Fine is a perfect example of how crowdfunding can help video game development companies. Double Fine has also successfully funded games through Fig. Wasteland 2 was successfully funded on Kickstarter raising almost $3 million dollars. Wasteland 3 raised just over $3 million dollars on Fig.

Look At My Game

Look At My Game is a crowdfunding website with similarities to Fig. Look At My Game takes 30% of the total net profit. Each game listed has tiers just like Kickstarter or Fig, but the higher tiers offer a profit share to backers.


Gambitious offers crowdfunding in the form of investments in a game. It is only open to qualified investors in the US or UK or you must be a qualified investor in your country of origin. Gambitious has successfully funded many games since 2013. Investors can invest as little as $20 per share, but the site is an all or nothing approach to crowdfunding.

There are some honorable mentions such as indie go go, but this article is trying to stick to the theme of where to fund a new video game.

Price Chooser is similar to Kickstarter, but is for products that are already released. Sign up for our mailing list and receive 10% off your first order when we launch.

2 comments on “Creative Ways Game Developers Are Funding Their Projects

  • they should not ask for money, that is not how you learn from real world experience. if you say that this helps them, you are wrong, they are worst off asking money than learning to get money.

    • I’m not sure what you mean that they shouldn’t ask for money? This helps a lot of cool games come out that otherwise wouldn’t be released.

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